Another thing to remember is that the proposal is seldom reviewed in its entirety by a single individual. If you have introduced a staff saving idea in one area, say Quality Control, where you are using home office personnel for tracking of deficiencies, the evaluator looking at this portion of the proposal may be impressed but you may be marked down by the individual evaluating your organizational chart because you have no on-site staff for the deficiency tracking purpose. Be sure that your explanation of cost savings appears everywhere it is relevant. This can be particularly challenging with a 50-page proposal limit, but it may mean the difference between success and second place.

The best value to the Government will be the proposal that fully marries the technical and the price proposal, creating an obvious and easily tracked association of the two. Without leading the Contracting Officer through this process, you are at the mercy of the CO’s imagination.

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